Latest Articles

Olivia McQuarrie


Recent Posts

Influencer Marketing vs Traditional Product Videos

One of the greatest influences over customer decision making is the sense of connection that your customer has with your...

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We Created Our Own Referral Scheme (You Should, Too!)

A few months ago, we talked about the benefits of referrals for marketers. Along with being inexpensive, efficient, and...

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Event Videos: Getting the Most Out of Your Event Marketing

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How Testimonial Videos Build Trust

As humans, our nature drives us to seek out comfort and security as a survival mechanism. Something predictable is...

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The Magic of Referrals

Many popular forms of marketing, such as testimonials, case studies, and customer reviews, all rely on the principle of social...

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How to Create a Great Sales Proposal

As a marketing manager, you have many responsibilities. One of the lesser known parts of your job is likely creating proposals...

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Case Studies or Testimonials: What's the Difference?

You may have noticed that here at VidOps, we’ve often used the term “case study” instead of “testimonial.” Until recently we...

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Where Should I Use Video in a Marketing Strategy?

So you’ve just made some great video content—maybe it’s a glowing testimonial, or an engaging promo—but now what? 

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Video Hosting for Digital Marketers: 5 Names You Need To Know

As video producers, we’re keenly aware of the benefits of featuring engaging video content on landing pages. In fact, according...

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