--- title: VidOps | Content Marketing Blog | Olivia McQuarrie description: Latest News - VidOps latest articles about videos, animations and photography. --- [![header-logo](https://blog.vidops.io/hubfs/Blog/header-logo.svg "header-logo")](https://vidops.io/) - [How It Works](https://vidops.io/how-it-works) - [Our Stories](https://vidops.io/our-stories) - [Latest Work](https://vidops.io/latest-work) - [Pricing](https://vidops.io/pricing) - [Blog](https://blog.vidops.io) [Get in touch](https://vidops.io/#project)   [![lock](https://blog.vidops.io/hubfs/Blog/login-lock.svg)Log in](https://vidops.io/login) ## [Influencer Marketing vs Traditional Product Videos](https://blog.vidops.io/influencer-marketing-vs-traditional-product-videos) ## [We Created Our Own Referral Scheme (You Should, Too!)](https://blog.vidops.io/we-created-our-own-referral-scheme-and-you-should-too) ## [Event Videos: Getting the Most Out of Your Event Marketing](https://blog.vidops.io/event-videos-getting-the-most-out-of-your-event-marketing) # Latest Articles ## Olivia McQuarrie ## Recent Posts [![](https://blog.vidops.io/hubfs/Vlog%204%20(TN).png)](https://blog.vidops.io/influencer-marketing-vs-traditional-product-videos) [Videography](https://blog.vidops.io/topic/videography), [Photography](https://blog.vidops.io/topic/photography) ## [Influencer Marketing vs Traditional Product Videos](https://blog.vidops.io/influencer-marketing-vs-traditional-product-videos) One of the greatest influences over customer decision making is the sense of connection that your customer has with your... [Read More](https://blog.vidops.io/influencer-marketing-vs-traditional-product-videos) [![](https://blog.vidops.io/hubfs/Canva%20images/ff5900.png)](https://blog.vidops.io/we-created-our-own-referral-scheme-and-you-should-too) ## [We Created Our Own Referral Scheme (You Should, Too!)](https://blog.vidops.io/we-created-our-own-referral-scheme-and-you-should-too) A few months ago, we talked about the benefits of referrals for marketers. Along with being inexpensive, efficient, and... [Read More](https://blog.vidops.io/we-created-our-own-referral-scheme-and-you-should-too) [![](https://blog.vidops.io/hubfs/dojoscrn1.jpg)](https://blog.vidops.io/event-videos-getting-the-most-out-of-your-event-marketing) ## [Event Videos: Getting the Most Out of Your Event Marketing](https://blog.vidops.io/event-videos-getting-the-most-out-of-your-event-marketing) [Read More](https://blog.vidops.io/event-videos-getting-the-most-out-of-your-event-marketing) [![](https://blog.vidops.io/hubfs/Canva%20images/How%20Testimonials%20Build%20Trust.png)](https://blog.vidops.io/how-testimonials-build-trust) ## [How Testimonial Videos Build Trust](https://blog.vidops.io/how-testimonials-build-trust) As humans, our nature drives us to seek out comfort and security as a survival mechanism. Something predictable is... [Read More](https://blog.vidops.io/how-testimonials-build-trust) [![](https://blog.vidops.io/hubfs/2.png)](https://blog.vidops.io/the-magic-of-referrals) ## [The Magic of Referrals](https://blog.vidops.io/the-magic-of-referrals) Many popular forms of marketing, such as testimonials, case studies, and customer reviews, all rely on the principle of social... [Read More](https://blog.vidops.io/the-magic-of-referrals) [![](https://blog.vidops.io/hubfs/Canva%20images/Build%20Your.png)](https://blog.vidops.io/marketers-how-to-create-a-great-sales-proposal) ## [How to Create a Great Sales Proposal](https://blog.vidops.io/marketers-how-to-create-a-great-sales-proposal) As a marketing manager, you have many responsibilities. One of the lesser known parts of your job is likely creating proposals... [Read More](https://blog.vidops.io/marketers-how-to-create-a-great-sales-proposal) [![](https://blog.vidops.io/hubfs/Canva%20images/Case%20Studies%20or%20Testimonials%20What%E2%80%99s%20the%20Difference%3F.png)](https://blog.vidops.io/case-studies-or-testimonials-whats-the-difference) [Videography](https://blog.vidops.io/topic/videography) ## [Case Studies or Testimonials: What's the Difference?](https://blog.vidops.io/case-studies-or-testimonials-whats-the-difference) You may have noticed that here at VidOps, we’ve often used the term “case study” instead of “testimonial.” Until recently we... [Read More](https://blog.vidops.io/case-studies-or-testimonials-whats-the-difference) [![](https://blog.vidops.io/hubfs/Canva%20images/To%20sell%20goods%2c%20you%20can%20use%20digital%20technology%2c%20how%20do%20you%20do%20it%3F.png)](https://blog.vidops.io/where-should-i-use-video-in-a-marketing-strategy) [Insider](https://blog.vidops.io/topic/insider) ## [Where Should I Use Video in a Marketing Strategy?](https://blog.vidops.io/where-should-i-use-video-in-a-marketing-strategy) So you’ve just made some great video content—maybe it’s a glowing testimonial, or an engaging promo—but now what?  [Read More](https://blog.vidops.io/where-should-i-use-video-in-a-marketing-strategy) [![](https://blog.vidops.io/hubfs/Canva%20images/Business%20with%20digital%20technology.png)](https://blog.vidops.io/video-hosting-for-digital-marketers-5-names-you-need-to-know) [Videography](https://blog.vidops.io/topic/videography) ## [Video Hosting for Digital Marketers: 5 Names You Need To Know](https://blog.vidops.io/video-hosting-for-digital-marketers-5-names-you-need-to-know) As video producers, we’re keenly aware of the benefits of featuring engaging video content on landing pages. In fact, according... [Read More](https://blog.vidops.io/video-hosting-for-digital-marketers-5-names-you-need-to-know) [All posts](https://blog.vidops.io/all) [Next](https://blog.vidops.io/author/olivia-mcquarrie/page/2) ### Subscribe to Email Updates ### Let’s stay in touch! ![newsletter-bg](https://blog.vidops.io/hubfs/Blog/newsletter-bg.gif "newsletter-bg") #### How it works [Our Team](https://vidops.io/our-team) [For Customers](https://vidops.io/how-it-works) [For Creatives](https://vidops.io/how-it-works) #### Our Stories [Our Stories](https://vidops.io/our-stories) [Latest Work](https://vidops.io/latest-work) #### Services [Events](https://vidops.io/services#events) [Promos](https://vidops.io/services#promos) [Tutorials](https://vidops.io/services#tutorials) [Testimonials](https://vidops.io/services#testimonials) [Property](https://vidops.io/services#property) #### Pricing [Video](https://vidops.io/pricing-guide) [Photo](https://vidops.io/pricing-guide) [360](https://vidops.io/pricing-guide) [Aerial](https://vidops.io/pricing-guide) [Animation](https://vidops.io/pricing-guide) [VR](https://vidops.io/pricing-guide) #### Careers [Become a Creator](https://vidops.io/creative-signup) [Join the team](https://vidops.io/#contact) #### Support [FAQ](https://vidops.io/faqs) [Contact us](https://vidops.io/#contact) #### Social ![Instagram](https://blog.vidops.io/hubfs/Blog/instagram.44e74feb.svg) [Instagram](https://www.instagram.com/vidops.media/) ![Facebook](https://blog.vidops.io/hubfs/Blog/facebook.a6510b72.svg) [Facebook](https://www.facebook.com/vidops.io/) ![Linkedin](https://blog.vidops.io/hubfs/Blog/linkedin.fe3a7186.svg) [Linkedin](https://www.linkedin.com/company/vidops) ![Twitter](https://blog.vidops.io/hubfs/Blog/twitter.e32c05bf.svg) [Twitter](https://twitter.com/vid_ops) ![Youtube](https://blog.vidops.io/hubfs/Blog/youtube.76c05d0d.svg) [Youtube](https://www.youtube.com/channel/UC1tLZy4gByC0I6f7xp18BjA) ![press](https://blog.vidops.io/hubfs/press.svg) [Press](https://marketing.vidops.io/press) ![blog](https://blog.vidops.io/hubfs/blog.svg) [Blog](https://blog.vidops.io/) [![footer-logo](https://blog.vidops.io/hubfs/Blog/footer-logo.svg "footer-logo")](https://blog.vidops.io/) Copyright © 2020 VidOps [Terms & Conditions](https://vidops.io/policies?type=term) [Privacy Policy](https://vidops.io/policies?type=privacy)