Latest Articles

Case Studies or Testimonials: What's the Difference?

You may have noticed that here at VidOps, we’ve often used the term “case study” instead of “testimonial.” Until recently we...

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Where Should I Use Video in a Marketing Strategy?

So you’ve just made some great video content—maybe it’s a glowing testimonial, or an engaging promo—but now what? 

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Video Hosting for Digital Marketers: 5 Names You Need To Know

As video producers, we’re keenly aware of the benefits of featuring engaging video content on landing pages. In fact, according...

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Creativity: A Global Marketing Trend in 2023

The capacity to come up with new ideas, look at things from another perspective and provide clever solutions is known as ...

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Capturing the Moment: Why Digital Marketers Need Event Videos

In the constantly changing landscape of digital marketing, visual storytelling has emerged as a crucial tool for those working in...

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Why You Should Be Making Employee Testimonial Videos

By now, you know how we feel at VidOps about testimonial videos — they are extremely effective marketing techniques because they...

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The Consumer Decision-Making Process: Is There a Way to Influence It?

With so much easily accessible information and overexposure to advertising stimuli, how do consumers determine their purchasing...

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Meet our Team: Adrian Barros Serrano

Part of what makes VidOps unique is the team working behind the scenes. When you work with VidOps, you’re working with people who...

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Meet our Team: Olivia McQuarrie

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