Where Should I Use Video in a Marketing Strategy?

So you’ve just made some great video content—maybe it’s a glowing testimonial, or an engaging promo—but now what? 


Lots of marketers run into the same problem. It’s important to have a thorough plan of what you want from your content before you get started producing. But if you found that you planned to use your video for a specific purpose, like to inform your audience about a new product launch, which has now passed, is that the end of that content’s lifecycle in your marketing efforts? Not at all! 


Video is an incredibly versatile medium. Its visual and dynamic format attracts and holds an audience’s attention, making it as easy as possible for you to get your message across. In fact, 92% of video marketers reported that video gives them a positive ROI. If you’re feeling lost with where to use your recently produced video content (or maybe looking for inspiration for new video content), don’t stress! This article will walk you through some of our favourite ways to use video content in a marketing strategy. 



Digital brochures are a great way to compile a lot of key information succinctly. They are informational and usually include a kind of call to action, such as encouraging readers to book a call or sign up for a newsletter. 


The advantage of using a digital brochure is that you can use dynamic visual content such as videos or GIFs. Not only do videos help to hold viewers’ attention, audiences agree that they are a great source of information about a product, with 96% of people reporting that they watch explainer videos to learn more about a product.


As you can see in the VidOps brochure, we’ve used short, snappy videos to provide more information about the kinds of videos we produce. Not only does this show clearly what each type of video looks like (case study, promo, etc), it also gives a clear example of the quality of our work. 


For an example of a digital brochure, check out our case study brochure. Pro tip: while the hosting site is technically meant for proposals, we find it works well for brochures, too!


Social Media

Social media has become one of the biggest hosts for video marketing content, and for good reason. 67% of marketers say that sharing social videos on platforms like YouTube, Instagram, or TikTok has the biggest ROI of any marketing strategy


While all social media platforms have different video length requirements, they all favour short form video. Strong video content crucial to effective social media marketing—social media algorithms even favour videos, meaning your organic reach will be greater with videos. 


Here at VidOps, we’re well aware of the importance of social media videos, which is why when you book a production with us, we offer to add on a social media edit for a minimal fee.



Video content can be used successfully in blog posts for many of the same reasons as in a brochure. However, it also has the benefit of increasing SEO. Many brands use blog posts to organically increase traffic to their website, and blog posts with embedded video content are ranked higher by search engines because they’re considered rich content. 


Email Marketing

Short form video can also be used in email marketing efforts. 


Whilst obviously we can’t put a video in an email, you can add a link, image or even a GIF which then links to your video. But don’t just send traffic to a YouTube link—embed the video on a landing page and get your website traffic up at the same time!


Sales Proposals

Adding video into a sales proposal is a quick way to brief your clients on important information about your pitch. In this case, product demo videos can provide an easy breakdown of what your product or service is and what problem it solves for your client. 


Video also has the benefit of humanizing your brand. This is especially crucial in the sales process, where you need to foster trust and demonstrate your credibility. Case studies can be especially useful for this purpose, since they are such strong tools for building trust with an audience.


These are just a couple of places we’ve seen video content yield impressive results for marketers. While it’s understandable to be overwhelmed by all the possibilities, it’s important to remember that video is flexible enough that you can use it in a variety of ways with great success. Whether you’re just starting out on your video production journey, or you’re looking for ways to repurpose existing content, we encourage you to get creative and think outside of the box when it comes to adding video to your marketin strategy!

Olivia McQuarrie

Olivia McQuarrie

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