Latest Articles

Influencer Marketing vs Traditional Product Videos

One of the greatest influences over customer decision making is the sense of connection that your customer has with your...

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We Created Our Own Referral Scheme (You Should, Too!)

A few months ago, we talked about the benefits of referrals for marketers. Along with being inexpensive, efficient, and...

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Event Videos: Getting the Most Out of Your Event Marketing

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How Testimonial Videos Build Trust

As humans, our nature drives us to seek out comfort and security as a survival mechanism. Something predictable is...

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The Magic of Referrals

Many popular forms of marketing, such as testimonials, case studies, and customer reviews, all rely on the principle of social...

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How to Create a Great Sales Proposal

As a marketing manager, you have many responsibilities. One of the lesser known parts of your job is likely creating proposals...

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Case Studies or Testimonials: What's the Difference?

You may have noticed that here at VidOps, we’ve often used the term “case study” instead of “testimonial.” Until recently we...

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Where Should I Use Video in a Marketing Strategy?

So you’ve just made some great video content—maybe it’s a glowing testimonial, or an engaging promo—but now what? 

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Video Hosting for Digital Marketers: 5 Names You Need To Know

As video producers, we’re keenly aware of the benefits of featuring engaging video content on landing pages. In fact, according...

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