One of the greatest influences over customer decision making is the sense of connection that your customer has with your product. With the massive increase of online shopping in recent years (67% between February 2020 and July 2022 alone!), marketers have been faced with the question of how to recreate this feeling from across a screen.

Product videos are a great solution to this problem. As we look at in the video above, a viewer should come away from a product video understanding what exactly your product is, how it works, what makes it unique from competitors, and/or what problem it can solve for them. 

Many people are familiar with product videos even if they don’t know them by that name, they can be made by a production company but are also commonly created by influencers on social media.

In this article, we’ll take a look at the difference between influencer marketing and traditional product videos—and help you decide which you should be using!

Influencer Marketing

Influencer partnerships are a revolutionary new marketing channel. Not only is working with an influencer relatively low-cost, a well chosen influencer will have a guaranteed audience so you know you’ll be seen by people who are interested in your product. 

Oftentimes, the kind of content that influencers create can be considered product videos/photos. In fact, influencers are credited with popularising the now common unboxing video, which builds excitement and answers questions about your product at the same time. 

They also offer an independent voice, helping to build trust in your brand, in a very similar way to testimonial videos, for more information on Testimonial videos, take a look at our previous article on testimonial videos here: How Testimonial Videos Build Trust

Clearly, there are many reasons to take advantage of this new marketing channel. However, there are also many pros of traditional product videos. 

Traditional Product Videos

Traditional video might be produced in-house or by a local videographer or production company. All of these options provide you with a greater level of control over the final product than you would have with an influencer—with video producers like VidOps, you can rest assured knowing that you’ll work closely with our team on your video until you have product videos you’re perfectly happy with. 

Also, a production company is much more likely to be able to accommodate your specific filming needs. Because the VidOps platform allows for so much of the production process to be done remotely, we are often asked how we film product videos. 

The answer is very simple, send the products to our London studio, we film, and once the videos are complete we’ll post all of the products back to you!

1. Send items

Smaller objects (anything that can fit through a standard doorway) can be shipped to us.

Depending on the nature of the product, we will either ship it back to you after the shoot (for instance, handheld tech), or it will be discarded (food products, disposable items). 

If you’d prefer not to post items, we can arrange to collect them from you.

In some situations we can film at your premises or book a studio or other suitable space local to you.

2. Production

Your project is managed, filmed and edited by our team in the UK. Before we begin filming we will need your brandguide and will then create a clear styleguide & production plan in Figma.

3. Usage

We don’t add any limitation on how the videos can be used, unlimited global usage is standard for all content we create. We also love to showcase our work but fully understand product launch dates and will keep everything under wraps until it’s ok to release to the world.

As we have seen, there are benefits to both traditionally produced marketing video and influencer marketing. While influencers boast a curated, interested audience for your products, video producers can offer greater flexibility, convenience, and adherence to your existing brand. In short both types of content are a great way to market your products to your audience.

Below are some examples of the Product videos that we have produced: