5 Videos for B2B Marketers (With Examples)


In today’s world, video content is a must-have for digital marketers. In an earlier blog post, we took a look at why video content should be a part of your marketing strategy. But with all of the different kinds of video styles out there, it can be difficult to decide what works best for your individual needs. 


We can help with that! 


In this article, we’ll go through some of the most popular kinds of video styles for content marketers and take a look at some examples. 


Case studies 


As one of our most popular video styles, case studies are a great way to forge a personal connection with your potential leads. Customer testimonial videos make use of our human curiosity and trust in the opinions of other people. You can appeal to this sense of curiosity by featuring the stories of satisfied customers and how your product helped them solve a problem they were facing. 



Culture videos


Culture videos are a great way to humanize your brand and create a personal connection with the viewer. This is what we set out to do when we filmed an office tour with Dojo.



But that’s not the only approach to filming a culture video — other possibilities could be portraying a day in the life of one or a handful of employees to get a sense of what day-to-day life is like at your company. These kinds of videos should provide potential leads with a better sense of your company values and identity to help you stand out from the crowd. 


Product demo


Demo videos walk potential leads through how your product works step by step. Similar to unboxing videos, they function on the understanding that the more knowledge your customer has about your product, the more they will feel that your product is the solution they are seeking. 


Product demo videos are also effective closing techniques. After converting a lead, consider including a demo video or an unboxing video in the confirmation email. 



Event videos


Similar to culture videos, event videos showcase the identity and personality of your company. Consider featuring highlights from events such as Q&A panels, conferences, or fundraisers taking place at your company. 



These videos can also be informational. Consider turning a talk by a guest speaker at your event into video content for your marketing strategy. 



Animated Videos


Animation is a great way to make complicated ideas more accessible. It provides strong, engaging visuals for abstract concepts and simplifies complicated ideas. Since this is a format and not a style of video, animation can be used for any video that needs to convey complicated information to your viewer in a simple, concise way. 





Although these are some of our most popular types of video content, they are just a few kinds of videos you can consider for your marketing strategy. 

Interested in adding more video content to your marketing strategy but not sure where to start? 


We would love to help. 


Book your free consultation here.

Olivia McQuarrie

Olivia McQuarrie

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