6 Reasons You Need to Incorporate Video Into Your Marketing Mix

Do you feel lead and client engagement (or worse, sales!) dropping? If so, incorporating a video marketing strategy has many benefits that can, directly and indirectly, help turn that trend around. 

NEED A VIDEO?Here are the top 6 reasons why you should re-evaluate your marketing strategy and focus on implementing a solid video content plan.

 

1. People love watching videos 

1st Polar Create blog post - 6 reasons why you need video as part of your marketing mix 2People watch videos to be entertained or inspired, to learn something new, to stay on top of trends and to feel connected with their community; but they also watch content to learn more about products and services. 

Viewers learn far more about products and services via video than they do from text. Videos that can accurately and succinctly describe your brand can be used to produce engaging content that gets your key points across more effectively. 

 

2. Watching videos is a habit 

1st Polar Create blog post - 6 reasons why you need video as part of your marketing mix 3In the age of Netflix, people are used to watching videos as part of their everyday life. 

Facebook alone, with its 1.52 billion daily active users, sees 100 million hours of videos viewed every day!

 

3. It is a trend 

1st Polar Create blog post - 6 reasons why you need video as part of your marketing mix 480% of online content will be in video form by 2020. Even Mark Zuckerberg believes video is a critical part of our future. 

On Youtube, more than 1 billion hours of video are watched every single day, and 92% of mobile viewers will share it with others. Making your videos responsive and engaging can thereby increase your online visibility while generating a more positive user experience.

 

4. Videos work on all platforms 

1st Polar Create blog post - 6 reasons why you need video as part of your marketing mix 5You can upload your video on your Youtube channel, share it on all social media platforms and embed it on your website effortlessly. 

You can use short or live videos, post video stories, and more on Instagram, Facebook, Twitter, and Youtube among many other sites. This variety means you can reach more audiences with a single piece of video content than you can with a purely text/photo option.

 

5. Videos boost conversions and sales 

1st Polar Create blog post - 6 reasons why you need video as part of your marketing mix 6Despite popular belief, viewers can and do watch hours upon hours of branded video content - even outside of advertisements. 

Views of branded video content have increased by 99% on Youtube and 258% on Facebook between 2017 and 2018 alone. And the numbers are growing fast. 

Finally, businesses who already use this strategy say that 74% of users who watch an explainer-video about a product are more willing to buy it. The stats speak for themselves - video content is just that effective.

 

6. Everyone else is doing it 

1st Polar Create blog post - 6 reasons why you need video as part of your marketing mix 7The effectiveness of video and other forms of visual marketing is not surprising. After all, vision is our most dominant sense. Combined with hearing, videos can create a more powerful experience than words or images alone. 

That is why more and more brands are making a point to incorporate a video marketing strategy into their overall marketing plan. Aside from increasing engagement and awareness if you do implement a video marketing strategy, your business risks losing out to the competition if it doesn't. 

Content marketing in every medium is essential. But with video, you can create a combination of sound and visuals that get your point across more powerfully, giving a face to your brand and increasing trust by presenting a friendly or authoritative voice. 

So why wait? Start planning your video strategy today and watch your business get back on track in no time.

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Al Brenninkmeijer

Al Brenninkmeijer

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