It’s no secret that video content has jumped to the top of marketing strategies all over the world.
We could quote statistics at you all day proving the effectiveness of increasing your video output in a B2B strategy – including that a whopping 84% of video marketers say video has been effective for generating leads.
But we won’t. You already know.
What we have seen is a trend towards video fatigue. Marketing Managers who aren’t excited about their video content. It’s an additional complication to strategic planning, it’s expensive, it’s time-consuming.
Sometimes it seems like integrating video content will just make their lives more difficult.
But we’re here to say, that’s just not true.
What a lot of Marketers don’t seem to know is that implementing your video content can be simple, cost-effective, creatively fulfilling, and overall, will make your life easier.
Armed with a clear concept of what you want to achieve with a video and working with a solution-based content creation company like VidOps is just the beginning. The rewards from effective video output can streamline your efforts elsewhere in your strategy.
Keep reading for five benefits of video marketing you may not have considered.
Direct communication with your customers is vital to any marketing strategy. For both B2B and B2C companies, it’s the backbone to comfortable transactions and repeat business.
Your video content can and should be a direct extension of your customer outreach. It’s a way to instantly align yourself and your customers by creating an initial rapport.
By using tailored videos instead of traditional image or text-based content to interact with specific audiences, you’re opening the door to your business and keeping them involved in your communications.
Authenticity is incredibly important, and consumers want to see that the people behind a product or service they love, really care about them in return. Instead of a faceless corporation, you can show the human side and ensure your audience feels like they know you already.
This style of straightforward communication allows for easier relations between the business and the client. It leads to higher conversion rates overall and an inbuilt trust from the first consultancy call.
2.Clear Brand Narrative
People are inherently drawn to a well-told narrative and By creating a clear brand narrative, you can make or break a strategy. It establishes your tone of voice, your history and makes your mission and business goals clear.
By using video to creatively deliver these important truths in your content, you immediately stand out. The brand becomes the star by telling a compelling and entertaining story. This could be a mission statement from the Company Founder on your landing page, or an animation mapping the origins of the product – the list goes on and on!
Clear messaging will help solidify the brand behind the product or service and reach customers more effectively. When you onboard a client, who is already convinced by the honesty and purpose of your brand, based on your content, it can positively affect every step in the buyer journey.
Storytelling an inbuilt human trait. It’s historically how we make sense of the world around us. They’re how we empathise and build trust with others. And that's exactly why brand storytelling is the most effective way to communicate your brand.
Did you know that video is statistically the best medium to generate emotion?
When you combine emotion with storytelling you hold the key to the most powerful approach to content building possible. Creating an emotional connection with your audience will naturally endear your brand to them, just like when we create connections with people out in the real world.
One way this can be effectively used is in testimonials for your company. Whether you tug at somebody’s heartstrings or create a narrative or frustration that was alleviated by a service you provide – emotional storytelling will immediately connect you to your audience, and decrease the need for wordy copy trying to do just that.
4.Increase SEO KPIs
As Marketers, we can get wrapped up in the intricacies of SEO on a web page. Keywords, internal links focusing on the little details can make all the difference to search engines. Right?
Videos can, of course, be used to support your keyword strategy. But that’s no reason to underestimate the other measurable benefits visual content can offer your SEO.
Time on site and pages per session were highlighted as two of the most important search engine ranking factors. Compelling video content that answers your customers’ questions and offers real value means leads spend longer watching and have an increased chance of clicking to more landing pages.
Simply put, captivating video content can increase overall website engagement – which is critical for search engine success.
5.Reduce Product Support
This one is genius.
Targeted video tutorials that address any common usage issues new clients or customers might face, can significantly reduce the need for time-consuming product support.
When you onboard a new client, you want to guarantee that they get the most out of your product or service. You can encourage this by providing first-class aftercare and end-to-end support, but the time dedicated to these calls can add up. Some small teams find that the sheer scope of support required takes away from other tasks.
A report from December 2020 stated that 43% of video marketers say video has reduced the number of support calls they’ve received. Consumers are eager to find solutions to their questions immediately and are actively seeking out content that saves them time.
By ensuring that explainers and tutorials are readily available and address key pain points you have gathered from customer feedback, you streamline your teams’ workflow and, save time for your client.
Make Video Content Work For You
We could wax lyrical about the marketing advantages of visual storytelling, but it’s important to remember that at its heart, video content should be fun. This is your opportunity to be creative, to try new ideas, and engage prospects from a fresh perspective.This can be anything from traditional video production to seeking out custom animation services.
At VidOps, we always encourage our clients to think outside the box and generate content that they personally want to engage with. Don’t let video become a chore, make your life easier by creating content that does the job for you.