Do you feel lead and client engagement (or worse, sales!) dropping? If so, incorporating a video marketing strategy has many benefits that can, directly and indirectly, help turn that trend around.
1. People love watching videos
Viewers learn far more about products and services via video than they do from text. Videos that can accurately and succinctly describe your brand can be used to produce engaging content that gets your key points across more effectively.
2. Watching videos is a habit
Facebook alone, with its 1.52 billion daily active users, sees 100 million hours of videos viewed every day!
3. It is a trend
On Youtube, more than 1 billion hours of video are watched every single day, and 92% of mobile viewers will share it with others. Making your videos responsive and engaging can thereby increase your online visibility while generating a more positive user experience.
4. Videos work on all platforms
You can use short or live videos, post video stories, and more on Instagram, Facebook, Twitter, and Youtube among many other sites. This variety means you can reach more audiences with a single piece of video content than you can with a purely text/photo option.
5. Videos boost conversions and sales
Views of branded video content have increased by 99% on Youtube and 258% on Facebook between 2017 and 2018 alone. And the numbers are growing fast.
Finally, businesses who already use this strategy say that 74% of users who watch an explainer-video about a product are more willing to buy it. The stats speak for themselves - video content is just that effective.
6. Everyone else is doing it
That is why more and more brands are making a point to incorporate a video marketing strategy into their overall marketing plan. Aside from increasing engagement and awareness if you do implement a video marketing strategy, your business risks losing out to the competition if it doesn't.
Content marketing in every medium is essential. But with video, you can create a combination of sound and visuals that get your point across more powerfully, giving a face to your brand and increasing trust by presenting a friendly or authoritative voice.
So why wait? Start planning your video strategy today and watch your business get back on track in no time.